Senior Marketing Decision Scientist II @Instacart

Overview

Instacart’s Marketing Data Science and Analytics team partners across Marketing, Strategic Finance, and Product to power data-driven growth. As a Senior Marketing Decision Scientist II, you will shape how the company measures, forecasts, and optimizes marketing performance across channels, assisting with smarter investment decisions and acceleration of customer acquisition and retention.

Key Responsibilities

• Own the end-to-end marketing measurement strategy across paid search, paid social, display, affiliates, CTV, and lifecycle/CRM, unifying MMM, MTA, and incrementality testing to guide investment.
• Design, launch, and analyze experiments and causal inference studies to quantify lift and inform targeting.
• Build and productionize predictive models using SQL and Python or R, collaborating with data engineering for automation and data quality.
• Create executive-ready dashboards and narratives in tools like Looker or Mode that track KPIs and translate insights into recommendations.
• Partner with Strategic Finance and Marketing leadership on forecasting and quarterly planning processes.
• Manage multiple concurrent projects and elevate the team’s analytical standards through peer reviews and mentorship.

Requirements

• 6+ years of experience in marketing analytics or data science within relevant industries.
• Advanced proficiency in SQL and either Python or R for data manipulation and modeling.
• Experience designing and analyzing marketing experiments.
• Proven track record implementing marketing measurement approaches to inform budget allocation.
• Experience building dashboards in Looker, Tableau, or similar tools.
• Familiarity with data warehouses and version control.
• Bachelor's degree in a quantitative field or equivalent experience.

Benefits

Instacart provides competitive compensation and benefits based on location, including a potential new hire equity grant and annual refresh grants.

Location

Remote within the United States.

How to Apply

Visit the Instacart career page to apply for this position.

Deadline

No specific deadline mentioned.