Senior Product Manager, Advertiser Experience @Instacart

Overview

Instacart is transforming the grocery industry, providing essential services and flexible earnings opportunities. The Senior Product Manager, Advertiser Experience role is part of the Ads organization, which combines multiple disciplines to create a leading advertising ecosystem for brands and agencies.

Key Responsibilities

• Own the problem space of advertiser value measurement, defining how advertisers understand, trust, and act on campaign results.
• Own and evolve core platform capabilities supporting the advertiser journey, including API infrastructure and user management.
• Serve as the primary product contact in external conversations with advertisers and agency partners.
• Collaborate cross-functionally with engineers, data scientists, designers, and commercial enablement teams to drive alignment.
• Grow into a senior PM lead for the Advertiser Experience team, providing strategic guidance to junior PMs.

Requirements

Minimum Qualifications

• 5+ years of product management experience, independently owning complex product areas.
• Experience with B2B platform products and enterprise UX flows.
• Strong technical acumen for engaging with engineering teams on system design and architecture.
• Experience managing external partner relationships.
• Excellent written and verbal communication skills to synthesize complex contexts.

Preferred Qualifications

• Experience in ad tech, retail media, or marketplace advertising.
• Familiarity with programmatic advertising concepts.
• Prior experience in platforms enabling third-party businesses.
• Experience driving strategic expansion into new business verticals.
• Ability to navigate ambiguous environments with evolving product scope.

Benefits

Instacart offers highly competitive compensation and benefits. The role is remote, with a base pay range of $165,000 to $174,000 CAD depending on location.

Location

Remote, available to candidates in Ontario, Alberta, British Columbia, and Nova Scotia only.

How to Apply

Interested candidates should follow the application link provided on the company’s career page.