Sr Director, Demand Generation EMEA @Pendo

Overview

The Senior Director, Demand Generation EMEA is a senior leadership role at Pendo, focusing on building marketing pipeline across the EMEA region, including the UK, DACH, France, Nordics, and the Netherlands.

Key Responsibilities

• Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub-regions.
• Building original, EMEA-first demand generation programmes tailored to European buyers.
• Partnering closely with EMEA Sales and Sales Leaders on account plans and deal acceleration.
• Developing a coherent EMEA marketing strategy across diverse markets.
• Serving as the primary EMEA voice in global marketing planning.
• Leading and developing the EMEA demand generation function.
• Defining the EMEA co-marketing strategy with regional partners.
• Owning EMEA marketing performance reporting, including pipeline contribution and ROI.

Requirements

• 8+ years of B2B SaaS marketing experience, with 3–5+ years in a senior demand generation or regional marketing leadership role.
• A proven track record of owning and achieving a pipeline number in a high-growth environment.
• Experience building demand generation programmes from scratch.
• Multi-market EMEA experience, particularly in French and/or DACH markets.
• Experience working with a US-headquartered company.
• Data-driven with confidence in attribution and performance analysis.
• Fluency in French or German is preferable.

Benefits

Comprehensive medical, dental, and life insurance, pension match, equity, and high-value lifestyle perks.

Location

This is a hybrid role, with in-office work required three days a week in London.

How to Apply

For more information on how to apply, please visit the Pendo careers page.