Ads AI Analytics Lead II @Instacart

Overview

The Commercial Scaled Intelligence (CSI) team at Instacart is an AI-first team focused on delivering actionable insights and scalable automation to drive revenue growth and operational efficiency. The Ads AI Analytics Lead II will own the intelligence behind the Ads agents, designing AI solutions to analyze campaigns and improve performance outcomes.

Key Responsibilities

• Define Ads ontologies and metrics for campaigns, budgets, bids, creatives, audiences, and placements.
• Build dbt models and curated marts in Snowflake with clear data contracts, tests, and SLOs.
• Ingest and enrich unstructured Ads content and publish retrieval-ready datasets using managed search/vector services.
• Design and evaluate retrieval workflows for hybrid search and re-ranking; set quality/latency targets and iterate via experiments.
• Design agent reasoning and policies on ads, including tool definitions and human-in-the-loop approvals.
• Establish evaluation suites covering precision/recall, calibration, hallucination rate, latency, and cost.
• Run A/B or uplift experiments to quantify impact and guide iteration.
• Translate Ads problems into agent behaviors and own KPIs such as ROAS lift and time-to-insight.

Requirements

• 3–6 years in analytics engineering, data science, or applied AI with strong SQL and Python.
• 2+ years of domain expertise in ads, retail, or e-commerce data.
• Advanced proficiency in Python and SQL, with experience using dbt and Snowflake or BigQuery.
• Deep expertise in orchestrating data pipelines using dbt and Airflow.
• Experience with at least one data visualization tool (Tableau, Mode, Power BI, Looker, or similar).
• Fluency in Ads analytics concepts.
• Strong stakeholder communication with a track record of shipping production data or AI systems.
• Understanding of ML models for recommendations on bids and budgets.

Preferred Qualifications

• Strong understanding of AI and machine learning concepts.
• Deep expertise in advertising products.
• Applied experience in modeling techniques for Ads.
• Hands-on experience with workflow automation and low-code development platforms.
• Familiarity with retail media or ad platforms.

Benefits

Instacart provides highly market-competitive compensation and benefits. The role is remote, with base pay dependent on permanent work location and eligibility for new hire equity grants.

Location

Remote - United States only

How to Apply

Interested candidates should apply through the official application channel.

Deadline

No specific deadline stated.