Director, Enterprise Product Marketing @Instacart

Overview

The role of Director, Enterprise Product Marketing at Instacart involves spearheading the go-to-market strategy for its enterprise platform, ensuring alignment among product, business development, and customer success teams. This position is pivotal in navigating the rapidly evolving grocery landscape and enhancing Instacart’s positioning within the market.

Key Responsibilities

• Develop a unified go-to-market strategy for the enterprise platform to be adopted by Product, BD, and Customer Success.
• Create a differentiated market presence for Instacart’s enterprise solutions through thought leadership and multi-channel campaigns.
• Build a high-performing marketing team to integrate with the commercial organization.
• Drive a sales pipeline through awareness and lead-generation campaigns across various channels.
• Establish regional strategies for global market entry to support expansion beyond current markets.

Requirements

• 10+ years of B2B marketing experience in a SaaS environment, with ownership of product marketing across diverse product lines.
• Experience in people management and development of marketing teams.
• Proven ability in executing multi-channel B2B campaigns for awareness and lead generation.
• Strong communication skills to convey complex topics clearly to senior-level audiences.
• Experience in creating effective positioning and thought leadership strategies for sales enablement.
• Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Proficient in Google Slides and basic marketing analytics.

Benefits

Instacart offers highly competitive compensation and benefits, including a new hire equity grant and annual refresh grants. The specific compensation varies by location.

Location

Remote within the United States.

How to Apply

Interested candidates can submit their applications directly through the Instacart career page.

Deadline

No specific deadline mentioned.