Founding Product Marketer @Sparrow

Overview

Sparrow is a high-tech employee leave management solution dedicated to simplifying the leave process for companies and their employees. The role of Founding Product Marketer involves solidifying Sparrow's vision and building processes to enhance its market position.

Key Responsibilities

• Partner with leadership across Marketing, Product, Revenue Enablement, Sales, and Account Management on Product Marketing initiatives.
• Own the positioning and messaging strategy, including the core narrative, value propositions, messaging framework, and website copy.
• Plan and execute product and feature launches, coordinating messaging and timing.
• Conduct market and buyer research, including win/loss analysis and customer interviews.
• Track competitors, build battlecards, and provide market intelligence to Revenue Enablement.

Requirements

• 7+ years of product marketing experience, particularly in SaaS markets selling B2B.
• Ability to adapt in a fast-paced environment with a focus on collaboration and a learner's mindset.
• Strong skills in creating written and visual materials that simplify complex problems.
• Outstanding verbal and written communication skills.

Benefits

Competitive salary ranging from $124,600 to $220,000, based on experience and location.

Location

Remote across the United States.

How to Apply

For more details and to apply, visit Sparrow's careers page.