Growth Marketing Manager, National @Axios

Overview

Axios is seeking a Manager of National & SME Growth to lead subscriber acquisition and audience growth for their national newsletter portfolio and a new SME audience growth initiative.

Key Responsibilities

• National Subscriber Growth: Own subscriber growth targets, execute acquisition strategies across channels, monitor audience performance, and contribute insights to growth reporting.
• Paid Media & Channel Diversification: Lead paid acquisition strategy across various platforms, drive channel diversification, establish benchmarks, and collaborate on campaign messaging.
• SME Audience Growth Pilot: Build a new SME audience acquisition model, run experiments, partner with cross-functional teams, and make data-driven recommendations.
• Distribution, Retention & Operations: Support audience expansion, partner on retention initiatives, and use AI-enabled workflows to enhance marketing execution.

Requirements

• 6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing.
• Experience in growing subscription or membership businesses.
• Deep expertise in paid media across platforms like Meta, Google, and LinkedIn.
• Strong analytical skills in areas such as CAC and LTV.
• Familiarity with modern martech and analytics tools (e.g., Braze, Segment, Sigma).
• Experience launching or scaling new initiatives.

Benefits

• 401(k) with employer match.
• Health insurance options, including dental and vision coverage.
• Paid primary caregiver leave and generous vacation policy.
• Work-from-home stipend and telehealth services.
• Annual learning and development stipend.
• Inclusive family-forming benefits.
• Strong commitment to diversity and inclusion.

Location

This is a remote-optional role for candidates located in the United States.

How to Apply

Interested candidates should visit the Axios career page to apply.

Deadline

Not specified.