Senior Marketing Manager II, Canada @Instacart

Overview

The role of Senior Marketing Manager II at Instacart involves owning consumer marketing for Canada, focusing on developing the marketing strategy and executing integrated campaigns. Instacart is the leading online grocery company in Canada, serving 98% of households across 10 provinces.

Key Responsibilities

• Develop and gain executive alignment of the Canada marketing strategy.
• Execute the marketing strategy in partnership with cross-functional teams and agencies.
• Manage Canada brand partnerships and agency relationships.
• Provide consumer, category, and competitive insights for Canadian brand growth.
• Oversee the Canadian influencer program for local content creation.
• Ensure campaigns are accurate, culturally relevant, and on brand.
• Track and manage the Canada monthly marketing budget.

Requirements

• 10+ years of experience in brand marketing and integrated campaign marketing.
• Ability to develop and translate marketing strategy into compelling brand narratives.
• Fluency in brand and campaign marketing mechanics.
• Strong communication skills for stakeholder presentations.
• Understanding of Canadian culture and regional differences, with experience in Quebec.
• Collaboration skills to lead cross-functional teams.
• Bachelor’s degree or equivalent practical experience.
• Familiarity with Québécois culture and bilingual English/French is a plus.

Benefits

Instacart offers highly competitive compensation and benefits. The base pay range for this role in Canada is CAD $163,000 — $172,000.

Location

This is a remote role available only to candidates in Ontario, Alberta, British Columbia, and Nova Scotia.

How to Apply

To apply for this position, please visit the Instacart career page.