Head of Demand Generation, US @Hawk

Overview

Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. The company is looking for a Head of Demand Generation to manage a data-driven demand program that delivers pipeline and revenue goals.

Key Responsibilities

• Own the demand generation strategy and set targets for MQLs/SQLs/pipeline by channel, ensuring accountability for delivering those goals.
• Build and lead a multi-channel demand plan, coordinating efforts across ABM, digital, events/webinars, partner marketing, and BDRs.
• Collaborate with the Content and Product Marketing teams on quarterly strategy plans and execute campaign activities weekly.
• Manage and develop a team of marketing specialists, setting clear goals and providing regular feedback.
• Be hands-on with aspects of the demand gen program and participate in on-site events as needed.
• Partner with Sales on lead handoff, scoring, SLAs, and follow-up processes.
• Manage the demand gen budget, allocate spend based on channel performance, and report ROI to the executive team.
• Build a culture of testing, implementing structured experiments to improve efficiency and conversion rates.
• Work with Marketing Ops to ensure the effective use of relevant martech stack integrated with CRM.
• Continuously track broader B2B demand gen trends and implement innovative strategies.

Requirements

• 7+ years in B2B demand generation with proven success in meeting pipeline and revenue targets.
• 3+ years of people management experience with success in developing specialists.
• Experience in the financial services sector, particularly in financial crime and compliance or cybersecurity.
• Hands-on experience with ABM, paid and organic digital marketing, events, and partner marketing.
• Ability to cultivate strong relationships with Marketing teams and prioritize pipeline quality and revenue outcomes.
• A proven record of developing scalable systems and processes.
• Excellent written and verbal communication skills, comfortable presenting to executive leadership.
• Strong budget management and prioritization skills with a data-driven approach to spending decisions.

Benefits

Details of benefits not provided in the listing.

Location

United States (Remote available)

How to Apply

For more information about this role and to apply, please visit the career page.

Deadline

No specific deadline mentioned.