Overview
The Lifecycle Marketing Operations Manager will serve as the operational anchor for Firefox Mobile marketing execution at Mozilla, a non-profit-backed technology company known for its Firefox browser. The role involves translating product marketing strategies into reliable execution across various marketing initiatives.
Key Responsibilities
- Coordinate and execute App Store Optimization (ASO) initiatives, including metadata updates and creative experiments.
- Translate lifecycle campaign briefs into executable plans to support campaign execution across key user journey moments.
- Support product launches and growth initiatives by coordinating workstreams and operational follow-through.
- Own shared localization and operational workflows, identifying and escalating potential blockers.
- Gather performance data and operational learnings for reporting and future optimizations.
- Develop scalable processes and AI-assisted workflows to improve execution consistency.
Requirements
- 5+ years of experience in marketing operations or a similar role.
- Experience coordinating multi-step marketing programs across various stakeholders.
- Strong organizational skills and attention to detail.
- Ability to create repeatable processes and documentation.
- Commitment to values such as building for people first and engaging evidence over ego.
Benefits
- Generous performance-based bonus plans.
- Rich medical, dental and vision coverage.
- Generous retirement contributions with immediate vesting.
- Quarterly wellness days.
- Country-specific holidays and a day off for your birthday.
- Home office stipend and professional development budget.
- Considerable paid parental leave and employee referral bonus program.
- Additional benefits vary by country.
Location
Remote - Canada
How to Apply
For more details and to apply, please visit the Mozilla career page.
Deadline
Not stated.