Senior Lifecycle Marketing Manager @GitLab

Overview

The Senior Lifecycle Marketing Manager is responsible for strategizing, executing, and optimizing data-driven lifecycle communications for GitLab’s product-led and self-service audiences. This role collaborates with cross-functional teams to engage users and guide them toward activation, conversion, and revenue growth.

Key Responsibilities

• Create, monitor, and improve automated lifecycle journeys and triggers.
• Lead the creation and implementation of lifecycle campaigns from conception through execution.
• Develop programs to support free-to-paid, trial-to-paid, and self-managed-to-paid conversion paths.
• Partner with various teams to align on audience strategy and messaging.
• Use performance insights to identify gaps and recommend improvements.
• Act as an email marketing subject matter expert to apply best practices.

Requirements

• 5+ years of lifecycle, email, CRM, or growth marketing experience, preferably in a B2B SaaS context.
• Strong experience in building and optimizing nurture programs and automated journeys.
• Experience supporting onboarding, activation, and engagement programs.
• Expertise in Marketo or Iterable and email marketing best practices.
• Strong attention to detail across audience logic and reporting.
• Working knowledge of HTML and CSS for email design.

Benefits

• Flexible Paid Time Off
• Health and Well-being benefits
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave

Location

Remote, open to candidates in Canada and the United States.

How to Apply

Interested candidates should submit their applications through the GitLab careers page.

Deadline

No specific deadline stated.