Senior Product Designer II - Lifecycle & Growth @Instacart

Overview

Instacart is transforming the grocery industry and aims to provide customers with access to their favorite foods while creating opportunities for Personal Shoppers. The Senior Product Designer II - Lifecycle & Growth will be part of the Growth Design Team, focusing on designing customer experiences that drive business impact through innovation and exceptional design.

Key Responsibilities

• Lead high-impact Growth initiatives across partnerships, incentives, and lifecycle experiences, taking work from ambiguous problem framing through exploration, refinement, and launch.
• Reimagine key moments across the customer journey, including how people discover Instacart, understand value, convert, reactivate, and build ongoing habits.
• Blend product thinking, brand, content, interaction design, and business mechanics to create unified experiences.
• Explore and prototype new content models, flows, interaction patterns, motion, and messaging.
• Design complex, multi-step journeys that span surfaces and teams.
• Partner closely with cross-functional teams to synthesize diverse inputs into clear creative direction.
• Use customer insight, experimentation, and business metrics to evaluate trade-offs and iterate towards measurable impact.
• Define scalable patterns that improve quality across the broader Growth experience.
• Raise the craft bar through exceptional visual and interaction design.

Requirements

• 7+ years of experience designing consumer-facing digital products across web and mobile.
• A portfolio demonstrating exceptional visual, interaction, and product craft, including strong 0→1 work.
• Deep interaction design skills, with experience in motion, micro-interactions, prototyping, and product behavior.
• Strong conceptual thinking and ability to articulate design rationale.
• Curiosity and fluency with AI-enabled tools and workflows.

Benefits

• Highly market-competitive compensation and benefits.
• Equity grants and annual refresh grants.
• Flex First remote work policy allowing work from home, an office, or other locations.

Location

This role is remote; however, Instacart is currently only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

How to Apply

For details on applying, refer to the Instacart careers page.

Deadline

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