Senior Product Marketing Manager - Cards & Spend Management @Mercury

Overview

Mercury is seeking a Senior Product Marketing Manager for its Cards and Spend Management products. This individual will leverage customer insight and strategic clarity to enhance product awareness and growth.

Key Responsibilities

• Develop and execute product marketing strategies to increase awareness, adoption, spending, and revenue growth for Mercury’s Cards and Spend Management products.
• Conduct in-depth analysis of products, market, and customer segments to articulate product positioning, messaging, and value propositions.
• Utilize quantitative and qualitative data to identify customer needs and gaps in existing products.
• Plan and execute go-to-market strategies, ensuring effective messaging and channel strategy.
• Collaborate with Product, Design, and Engineering teams to influence the product roadmap for improved adoption and growth.
• Work closely with Sales and Relationship Management to enhance sales win rates and upsell opportunities.
• Build relationships with marketing teams to create campaigns, landing pages, and public relations initiatives related to products.
• Participate in varied tasks such as writing press releases, negotiating sponsorships, and conducting customer interviews.

Requirements

• 6+ years of experience, including 3+ years in product marketing at a tech company.
• At least 1 year of product marketing experience in fintech is preferred.
• Expertise in product marketing, including personas, positioning, messaging, pricing, and go-to-market strategy.
• Strong communication skills with the ability to influence and collaborate across various levels of the company.
• Ability to translate market insights into actionable strategies.
• Customer-centric approach with experience in conducting customer research.
• Experience in data analysis and familiarity with SQL is a plus.
• Flexibility to adapt to changing priorities within a fast-growing startup environment.

Benefits

Mercury offers a comprehensive total rewards package including base salary, equity options, and benefits.

Location

Remote within Canada or the United States, with preference for candidates in San Francisco, CA, New York, NY, or Portland, OR.

How to Apply

Interested applicants can apply directly through the company website.