Staff Lifecycle Marketing Manager @GitLab

Overview

GitLab is looking for a Staff Lifecycle Marketing Manager responsible for owning the lifecycle communications strategy for prospects. This role involves collaboration across various teams to engage prospects and move them through the buyer lifecycle.

Key Responsibilities

• Create, monitor, and improve complex automated campaign journeys and triggers.
• Lead the creation and implementation of lifecycle marketing campaigns, focusing on personalization and performance optimization.
• Develop communication plans for engaging opportunities such as live events and workshops.
• Collaborate with cross-functional teams to create cohesive messaging.
• Use data-driven insights to refine campaigns based on performance data.
• Act as an email marketing subject matter expert and guide best practices across the team.

Requirements

• 7+ years of experience in lifecycle, email, CRM, or growth marketing in a B2B SaaS environment.
• Strong experience in building and optimizing nurture programs and automated journeys.
• Expertise in Marketo for marketing automation.
• Experience using campaign performance data for decision-making.
• Strong internal communication and coordination skills.
• High attention to detail regarding audience logic, segmentation, QA, and reporting.
• Working knowledge of HTML and CSS for email design.
• Experience working with teams in different regions is a plus.

Benefits

• Health, finances, and well-being support.
• Flexible Paid Time Off.
• Equity Compensation & Employee Stock Purchase Plan.
• Growth and Development Fund.
• Parental Leave.

Location

Remote, Canada or Remote, United States.

How to Apply

To apply, please submit your application through the GitLab careers page.

Deadline

No specific deadline mentioned.