VP, Head of Paid Media @LendingTree

Overview

LendingTree is one of the largest performance marketing platforms in the U.S., connecting consumers with financial products through a dynamic marketplace. The Head of Paid Media role involves leading the paid acquisition strategy in SEM, Paid Social, Programmatic, and Partner Marketing channels.

Key Responsibilities

• Own end-to-end paid acquisition strategy across all biddable and partner channels.
• Scale lead generation while balancing volume, quality, and conversion.
• Build a portfolio-based approach to channel investment for optimal outcomes.
• Drive growth by optimizing key performance marketing channels including SEM, Paid Social, Programmatic, and Affiliates.
• Foster a high-velocity testing culture.
• Collaborate with cross-functional teams to improve funnel efficiency.
• Build and lead a high-performing in-house performance marketing team.

Requirements

• 15+ years in performance marketing with a strong focus on lead generation.
• Experience managing large-scale paid media budgets.
• Deep expertise in SEM, Paid Social, Programmatic, and Affiliate channels.
• Proven ability to drive profitable growth at scale.
• Strong analytical mindset for data-driven decision-making.
• Experience in marketplace businesses and financial services is a strong plus.
• Hands-on experience running campaigns.
• Track record of building high-performing teams.

Benefits

• Medical, dental, and vision insurance.
• 401(k) matching.
• Generous time-off policies and wellness programs.

Location

This role requires a hybrid schedule in Charlotte, NC, Seattle, WA, or Denver, CO offices; Tuesday–Thursday in-office, Monday and Friday remote.

How to Apply

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Deadline

No deadline was mentioned.