Growth Media Marketing Manager, Paid Search @Instacart

Overview

Instacart is seeking a Growth Media Marketing Manager, Paid Search to drive new customer acquisition through precision execution of paid search campaigns across Google Ads and Microsoft Ads. This role offers flexibility in remote work while being part of a small, high-performing SEM team.

Key Responsibilities

• Execute paid search campaigns with accuracy and consistency, managing multi-million dollar monthly budgets.
• Optimize campaign structures, including keyword management, bid strategies, and audience targeting.
• Track, analyze, and present campaign performance regularly, identifying and resolving health issues proactively.
• Support A/B tests and marketing experiments with meticulous records of campaign changes and performance trends.

Requirements

• 3-6 years of experience managing paid search campaigns in Google Ads and Microsoft Ads.
• Experience with large paid search budgets, preferably over $5M monthly.
• Strong analytical skills with a focus on performance metrics like CPA, ROAS, and CAC.
• Proficiency in Excel or Google Sheets for analysis and reporting.
• Attention to detail and ability to follow operational processes accurately.
• Strong communication skills for presenting insights to stakeholders.
• Bachelor's degree in Marketing, Business, Economics, or equivalent experience.

Benefits

Instacart offers competitive compensation and benefits, including a remote work policy and potential for new hire equity grants. Specific compensation for Canadian candidates is between $101,000 — $106,500 CAD.

Location

Remote, with hiring limited to Ontario, Alberta, British Columbia, and Nova Scotia.

How to Apply

Interested candidates should visit the Instacart career page to submit their applications.