Senior Product Marketing Manager, Instacart+ @Instacart

Overview

The Senior Product Marketing Manager for Instacart+ will own the go-to-market strategy for a membership program that strengthens customer relationships. This role focuses on customer acquisition and engagement to drive growth and retention in Instacart's subscription service.

Key Responsibilities

• Own the differentiated positioning of Instacart+ to distinguish it from competitors.
• Develop messaging and lifecycle programs that enhance member value.
• Collaborate with marketing teams to improve acquisition efforts for both new and lapsed members.
• Integrate member insights into the product roadmap.
• Create go-to-market plans for new features and ensure successful launches.
• Act as the subscription category expert and influence strategic decisions.

Requirements

• 8+ years of marketing experience, with at least 4+ years in product marketing.
• Proven track record in managing go-to-market strategies for subscription or loyalty programs.
• Strong understanding of member acquisition, engagement, and retention strategies.
• Ability to synthesize research and data into effective messaging.
• Excellent communication skills for working with senior stakeholders.
• Experience with cross-functional collaboration on marketing campaigns.
• Proficient in data analysis and metrics-driven decision-making.
• Bachelor's degree or equivalent practical experience.

Benefits

• Highly competitive compensation and benefits.
• Eligible for new hire equity grants and annual refresh grants.

Location

Remote - United States

How to Apply

Interested candidates can apply on the Instacart career page.

Deadline

No specific deadline stated.